Last updated: September 6th, 2025
At MatricaMedia LLC ("MatricaMedia," "we," "us," or "our"), located at 1621-1623 Central Ave, Cheyenne, WY 82001, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with advertisements on publisher websites that utilize our supply-side AdTech platform. Our services enable publishers to monetize their sites through display and video ad formats, integrated via Google Publisher Tags or custom ad units from our network.
This policy applies to personal information we collect from end-users visiting publisher sites that incorporate our services. We primarily serve users in the US and APAC regions, and we comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for individuals in the European Union and the California Consumer Privacy Act (CCPA) for California residents. By using or accessing publisher sites with our ads, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not interact with our services.
We may update this Privacy Policy from time to time. Any changes will be posted on our website at matricamedia.com, and the updated policy will be effective as of the date indicated above. We encourage you to review this policy periodically for any updates.
We collect certain information when you visit publisher websites that integrate our AdTech services. This helps us deliver, measure, and optimize advertisements effectively. The types of information we collect include:
We collect the information described above through a variety of methods when you visit publisher websites that have integrated our AdTech services. Primarily, data is gathered directly from these publisher sites via our advertising tags and integrations, such as Google Publisher Tags or custom ad units from our network. We also receive data from our partners, including Google and various bidder APIs that participate in our auctions.
To facilitate this collection, we employ certain technologies. For instance, we use local storage to support essential functionality, such as maintaining session data for ad delivery. Additionally, third-party cookies may be set by our bidders within the Prebid.js framework to enable real-time bidding and personalization. We further utilize analytics tools like Google Analytics and Microsoft Clarity to track performance and user interactions in an aggregated manner.
Much of this collection occurs automatically when you interact with advertisements on these sites, such as viewing or clicking on display or video ads. This ensures seamless operation of our platform while respecting privacy standards.
We use the information we collect to operate and improve our AdTech platform, ensuring effective ad delivery and monetization for publishers. Specifically, we process this data to measure ad impressions and overall performance, generate detailed reports for our publisher partners, detect and prevent fraudulent activities, and enhance future auction processes for better optimization.
Our use of your information is grounded in appropriate legal bases. For users in the European Union subject to the GDPR, we rely on your consent obtained through the IAB Transparency and Consent Framework (TCF) on publisher sites, or on our legitimate interests in providing secure and efficient services where consent is not required. For California residents under the CCPA, we may engage in activities that could be considered a "sale" of personal information, such as sharing data in real-time bidding auctions, and we provide options for you to opt out of such sharing as described in the "Your Rights and Choices" section. We do not use your information for purposes incompatible with those outlined here without providing notice and, where required, obtaining consent.
We may share the information we collect with select third parties to support our AdTech operations and deliver our services effectively. For instance, we share data with Google Ad Manager to facilitate ad serving, real-time bidding auctions, and performance optimization. We may disclose information to other service providers, such as analytics partners, but only under strict contractual agreements that require them to protect the data and use it solely for the purposes we specify.
Under the CCPA, certain data sharing activities, such as those involved in real-time bidding, may be considered a "sale" of personal information. If applicable, California residents can opt out of such sales as detailed in the "Your Rights and Choices" section. We do not otherwise sell your personal information to third parties for monetary or other valuable consideration.
We may also disclose information when required by law, such as in response to a subpoena, court order, or government request, or when we believe in good faith that disclosure is necessary to protect our rights, ensure the safety of users or the public, prevent fraud, or enforce our terms of service. In all cases, we limit sharing to what is necessary and ensure appropriate safeguards are in place.
We respect your privacy rights and provide mechanisms for you to control your personal information, depending on your location and applicable laws. If you are in the European Union and subject to the GDPR, you have the right to access your personal data, request rectification of inaccurate data, ask for erasure (also known as the "right to be forgotten"), restrict processing, object to processing based on legitimate interests, and request data portability. For California residents under the CCPA, you have the right to request access to your personal information, deletion of your data, and to opt out of the sale of your personal information, which may include certain data sharing in our real-time bidding processes.
For consent management, EU users provide consent through the IAB Transparency and Consent Framework implemented on publisher sites. For users outside the EU, including those in the US and APAC, data processing is typically on an auto-opt-in basis, but you can opt out at any time. To exercise these rights or opt out, please contact us at [email protected] with a clear description of your request, including verification details such as your IP address or other identifiers if available. We will respond to CCPA requests within 45 days (with possible extensions) and to GDPR requests within one month (extendable by two months for complex cases). You may also use industry-standard tools to manage your preferences across participating AdTech providers. Please note that opting out may limit personalized ad experiences but will not affect the delivery of non-personalized ads. If you have concerns about our data practices, you can lodge a complaint with your local data protection authority.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with our legal obligations. Specifically, personal data such as IP addresses, user agents, and inferred geolocation is retained for up to 6 months to support operational needs like performance analysis, fraud detection, and reporting. After this period, the data is either deleted or anonymized to remove any identifying elements.
Aggregated and anonymized data, which does not contain personal identifiers and cannot be used to re-identify individuals, may be retained indefinitely for analytical purposes, such as improving our platform and auctions over time. We regularly review our retention practices to ensure they align with data minimization principles. If retention is required for legal reasons, such as audits or dispute resolution, we may keep data longer, but only to the extent necessary and with appropriate safeguards. Upon expiration of the retention period, data is securely deleted or anonymized in accordance with industry standards.
We take the security of your personal information seriously and implement reasonable measures to protect it from unauthorized access, loss, misuse, alteration, or destruction. Our practices include industry-standard encryption for data in transit and at rest, access controls to limit who can view or handle information, and authorization protocols to ensure only necessary personnel have permissions. We conduct regular security audits and risk assessments to maintain the integrity of our systems.
In the event of a data breach that may compromise your personal information, we will notify affected individuals and relevant authorities as required by applicable laws, such as GDPR or CCPA. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security. If you have any questions about our security practices, please contact us using the details in the "Contact Us" section.
We handle international data transfers with care for data protection laws. All personal data collected from EU users is stored on servers located within the European Union.
In the event that any data transfer from the EU to the US or other non-adequate countries is required, we rely on appropriate safeguards to protect your information. This includes the use of Standard Contractual Clauses approved by the European Commission, which provide enforceable data protection obligations on the receiving party. We may also implement additional measures, such as supplementary technical or organizational protections, to ensure an equivalent level of data security and privacy as required under EU law. If you have questions about our data transfer practices, please reach out using the contact information provided in this policy.
We may periodically update this Privacy Policy to reflect changes in our practices, legal requirements, or services. When we make changes, we will revise the "Effective Date" at the top of the policy and post the updated version on our website at matricamedia.com. For significant changes that materially affect your rights or our data handling practices, we may provide additional notice, such as via email to the address associated with your request or through prominent announcements on our site. Your continued interaction with publisher sites using our services after the effective date of any changes constitutes your acceptance of the revised policy. We recommend reviewing this policy regularly to stay informed about how we protect your information.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us. For general inquiries, email us at [email protected]. For privacy-specific matters, including exercising your rights, contact us at [email protected]. You can also write to us at our physical address: MatricaMedia LLC, 1621-1623 Central Ave, Cheyenne, WY 82001. Our website, matricamedia.com, provides additional information about our services. We aim to respond to all inquiries promptly and in accordance with applicable laws.